http://home.comcast.net/~bernhard36/hhonda-ad-300k.swf
*****New Honda Commercial in the U.K.*****
There are no computer graphics or digital tricks in this film. Everything you see really happened in real time exactly as you see it. It took 606 takes to make this film! If on the first 605 takes, something, usually very minor, didn't work, they would then have to set the whole thing up again. The crew spent weeks shooting day and night. The film cost six million dollars and took three months to complete, including a full engineering sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough money to keep any one of them in clover for a lifetime. However, it is fast becoming the most down loaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free" viewings (Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation -- including the costs.
There are six and only six handmade Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you will see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs
when they found out it was for real. And about those funky windshield wipers -- On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial, but enjoy!
